Football in China is growing, backed by a government strategy to become a “world football superpower” by 2050. We speak to Luca Adornato, Brand Development Manager of Juventus about how the club is using its J Academy brand to develop in the highly lucrative Chinese market.
Strategic Brand Identity Management
The way a company manages its brand identity is a tangible reflection of the way it manages its business.
VI360 is a strategic brand identity management consultancy working for clients big and small on brand compliance, brand transition and brand identity management.
We believe in the value of straight forward and practical brand management that results in tangible benefit so that your brand identity gives the right impression of the unique qualities of your business.
Services designed to provide regular and timely insights to inform strategic brand decision making and equip teams with the tools they need to be creative whilst remaining brand compliant.Ensuring brand compliance
Services to guide and support through all phases of a brand transition, be it a small refresh or high impact global rebrand following a merger or acquisition.Planning a rebrand or refresh
A range of services designed to help meet brand challenges, improve processes and controls, and facilitate effective strategic decision making in all stages.Fine-tuning your brand
Canada's Top 100 Brands
Royal Bank of Canada becomes nation's most valuable brand. Air Canada, Couche-Tard, Dollarama see growth despite challenging economy.Read article
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