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VI360 is a strategic brand identity management consultancy working for clients big and small on brand compliance, brand transition and brand identity management.

We believe in the value of straight forward and practical brand management that results in tangible benefit so that your brand identity gives the right impression of the unique qualities of your business.

Brand Management

Brand Management

Services designed to provide regular and timely insights to inform strategic brand decision making and equip teams with the tools they need to be creative whilst remaining brand compliant.

Brand Transition

Brand Transition

Services to guide and support through all phases of a brand transition, be it a small refresh or high impact global rebrand following a merger or
acquisition.

Brand Compliance

Services designed to provide regular and timely insights to inform strategic brand decision making and equip teams with the tools they need to be creative whilst remaining brand compliant.

Bitesize Brand

We’re curious about the ever-changing world of brands. Bitesize Brand provides insights into some of the weird and wonderful brand stories from the UK and around the world

> Click here to visit BitesizeBrand


Brand Identity Management
Insights 2024

Summary Report

> Click here to download

  • ​​​Lufthansa Group’s new brand identity is a subtle but telling shift: less about redesigning airlines, more about finally naming the system behind them. By elevating the crane as a Group-level symbol and rolling out a clear “Member of Lufthansa Group” endorsement, the company is addressing a long-standing gap between how integrated it operates and how […]
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