
News and Events
When Invisible Companies Step Into the Spotlight: Why B2B Brands Need the Public Anyway
by Julianna Rogala, VI360 The business world likes to pretend that advertising is a B2C…
Re-imagining Brand Identity in a Hybrid Work World
by Julianna Rogala, VI360 The way we work has changed a lot. What began as…
The Future of Brand Authenticity in the Age of AI
by Julianna Rogala, VI360 At VI360, we often say authenticity is at the heart of…
Brand Identity Management: Best Practice
Discover the latest thinking in brand identity management The fifth edition of our Brand Identity…
Walk the talk or prepare to be found out
Josh writes about the importance ofbrand authenticity in the digital age. Welcome Shallow campaigns that…
Accenture’s New Brand Strategy – Will It Work in 2021?
Beatrice writes about Accenture’s latest brand move. Accenture has unveiled a new brand strategy: ‘delivering…

