Walk the talk or prepare to be found out
Josh writes about the importance ofbrand authenticity in the digital age. Welcome Shallow campaigns that don’t reflect the reality of […]
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Accenture’s New Brand Strategy – Will It Work in 2021?
Beatrice writes about Accenture’s latest brand move. Accenture has unveiled a new brand strategy: ‘delivering 360° value by embracing change’,
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The importance of Digitalisation for the Oil & Gas Industry
Adam moderates the Oil and Gas workshop at the Royal Automobile Club
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Global 500 2017
Brand Finance has released a ranking of the most valuable brands of 2017. Below are the top stories according to
Brand Insider Workshop 2017
Last week, we revealed the findings from our latest study into Brand Identity Management Best Practice. Last week, we revealed
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