Brand Transition

Services to guide and support through all phases of a brand transition, be it a small refresh or high impact global rebrand following a merger or acquisition.

Scoping

The scoping phase is key to any successful brand transition. Scoping gives a full and clear understanding of the brand, the decision to change the brand, the costs involved and then models scenarios.

Brand audit

Work with key stakeholders and visit key locations to understand the brand and the number and types of carriers globally.

Cost evaluation

Using audit data and information gathered on substitution, create a cost estimate of the brand transition being considered.

Brand rollout scenario modelling

Scoping data is brought together to model the brand rollout scenario which will fit the budget, deadlines and ensure quality of brand impression.

Planning

Planning covers a variety of areas that will determine the detail of the transition, how it will work, how much it will cost, how long it will take and who will be responsible as well as determining the appropriate launch strategy.

Launch strategy

Support on devising the appropriate strategy for launch, whether phased,
instant or a different strategy in different markets.

Market prioritisation

Determine the markets and brand carriers to be transitioned first. What will the specific local challenges be? What is the right mix of markets to create the required impact?

Vendor selection and procurement

Technical understanding and global experience to make the correct selections of vendors that will deliver efficiently and to brief.

Communications planning

Internal and external
stakeholder communication planning to support nteams, advise on brand launch and assist with brand story and narrative messaging.

Technical specifications

Development of guidelines such as the core brand guidelines, communications, signage, livery, etc., and other technical specifications to guide delivery teams.

Project management

Experienced project managers track project requirements, hit deadlines and maintain project plans.

Rollout

After scoping and planning comes the all important launch and rollout of the new identity. We will support on crucial behind the scenes project management to ensure a professional implementation.

Vendor management

Ensuring the smooth and on specification ordering, delivery and installation of branded assets

Askbrand helpdesk

Receive carbon copies and regular updates on queries and recommendations to improve brand management and compliance processes moving forward.

Progress reporting

Experienced project managers track project requirements, hit deadlines and maintain project plans.

Brand Management

A range of services designed to help meet brand challenges, improve processes and controls, and facilitate effective strategic decision making in all stages.

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Brand Compliance

Services designed to provide regular and timely insights to inform strategic brand decision making and equip teams with the tools they need to be creative whilst remaining brand compliant.

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