Introducing the new Temsa visual identity
In October 2009, Temsa Global, part of the Sabanci Group, introduced the new Temsa brand to the international bus and coach market. VI360 is now working with Temsa, to prepare the rollout of the new brand at dealerships throughout Europe in 2010.
VI360 successfully partnered with leading design agency UffindellWest to design and develop a new visual identity to be implemented on Temsa vehicles, dealerships, offices and factory sites.
VI360 also developed a strategic implementation plan based on a detailed Visual Identity Audit of the major factory sites and offices in Turkey and dealerships across Europe. The implementation plan included budgeting scenarios, brand launch and rollout options
We will continue to support Temsa with supplier evaluation, tendering, prototyping of dealership signage and international visual identity implementation.