Leveraging your bank's brand identity and behaviour in times of change.

Bank brands face a time of unprecedented challenges and opportunities - explosive growth in Asia and a period of ongoing economic difficulty in the West. Bank brands and their managers must confront numerous strategic challenges including acquisition, collapse, take over, partnership, alliance, legislation, de-mergers, new market entry as well as the need to preserve an increasingly slender competitive advantage in mature markets that are facing a medium term future of limited growth.

Our workshop will explore how your brand can be leveraged to ensure your business thrives in these times of disruption. We will explore key themes from both the point of view of leveraging your brand identity and equity as well as your ability to deliver a differentiated brand experience to ultimately drive affinity, loyalty and customer advocacy. We will look at global case studies from across the spectrum of retail and wholesale financial institutions and inspiring examples from some of the world's leading brands in other industries. We will also share some recent thinking and a research methodology called BrandLove to help you more accurately assess customer affinity.

Who should attend? Communication and strategy directors, brand managers; those responsible for managing the overall brand experience and visual brand identities for international and national banks. We expect an open and spirited debate and urge all attendees to share their perspectives.