Events and News

Leveraging your bank's brand identity and behaviour in times of change.

Part of the BrandFinance® Banking Forum 2012. In this workshop, we evaluate different ways leading banks have successfully managed connection, expansion and separation without losing historical brand equity along the way.

Corus rebrands to Tata Steel

The Tata Steel brand will become ever more visible throughout Europe as the transition from Corus to Tata Steel continues throughout 2011.

Introducing the new Temsa visual identity

In October 2009, Temsa Global, part of the Sabanci Group, introduced the new Temsa brand to the international bus and coach market. VI360 is now working with Temsa, to prepare the rollout of the new brand at dealerships throughout Europe in 2010.