Events and News

Sharpen your brand

Sharp branding is about alignment, not spend.

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The Look of the London Olympics

The Olympic brand is like a butterfly – beautiful, but with a short, intense life.

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Coaching in 2012

Olympic brand management. Coaching may just be the least used, most powerful tool in the branding and business development toolkits.

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Apple hit number one

Advanced findings from the BrandFinance® Global 500, due to be launched on 19th March, show that Apple has leapfrogged Google to be named the world’s most valuable brand.

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Visual Connections in branding

VI360 provide commentary and VI scores for the top banking brands. Read the report and article on Visual Connections in Branding.

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Leveraging your bank's brand identity and behaviour in times of change.

Part of the BrandFinance® Banking Forum 2012. In this workshop, we evaluate different ways leading banks have successfully managed connection, expansion and separation without losing historical brand equity along the way.

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