Events and News

The Look of the London Olympics

The Olympic brand is like a butterfly – beautiful, but with a short, intense life.

Coaching in 2012

Olympic brand management. Coaching may just be the least used, most powerful tool in the branding and business development toolkits.

Apple hit number one

Advanced findings from the BrandFinance® Global 500, due to be launched on 19th March, show that Apple has leapfrogged Google to be named the world’s most valuable brand.

Visual Connections in branding

VI360 provide commentary and VI scores for the top banking brands. Read the report and article on Visual Connections in Branding.

Leveraging your bank's brand identity and behaviour in times of change.

Part of the BrandFinance® Banking Forum 2012. In this workshop, we evaluate different ways leading banks have successfully managed connection, expansion and separation without losing historical brand equity along the way.

Corus rebrands to Tata Steel

The Tata Steel brand will become ever more visible throughout Europe as the transition from Corus to Tata Steel continues throughout 2011.