Events and News

Juventus Releases Logo Redesign

Juventus' new logo has been met with derision from fans but represents a key part of a well thought out and holistic brand and visual identity strategy.

Juventus' J Academy and the Growth of Football in China

Football in China is growing, backed by a government strategy to become a “world football superpower” by 2050. We speak to Luca Adornato, Brand Development Manager of Juventus about how the club is using its J Academy brand to develop in the highly lucrative Chinese market.

Nokia, Don't Leave Us!

Katrina loves her Nokia handset and thinks the brand deserves to be saved.

The Major League Soccer brands leveraging visual identity

Tom looks at the Major League Soccer rebrand and the club brands leveraging their visual identites to inspire new legions of fans

Transformation: Where art meets science

David Graham writes about the importance of proper planning and preparation when undergoing a brand transformation.

VI Changes in Football: Keeping the Fans Onside

Check out our recent article in this year's Brand Finance Football 50 report. The article examines the implications for brand managers and the impact on fans as increasing commercialisation spurs clubs to seek to update and improve their brand and visual identity.