Football in China is growing, backed by a government strategy to become a “world football superpower” by 2050. We speak to Luca Adornato, Brand Development Manager of Juventus about how the club is using its J Academy brand to develop in the highly lucrative Chinese market.
read more…Katrina loves her Nokia handset and thinks the brand deserves to be saved.
read more…Tom looks at the Major League Soccer rebrand and the club brands leveraging their visual identites to inspire new legions of fans
read more…David Graham writes about the importance of proper planning and preparation when undergoing a brand transformation.
read more…Check out our recent article in this year's Brand Finance Football 50 report. The article examines the implications for brand managers and the impact on fans as increasing commercialisation spurs clubs to seek to update and improve their brand and visual identity.
read more…At VI360 we’re passionate about great brand management, and there’s nothing we like more than hearing a fantastic story of brand transformation. Whether its brand design and storytelling that captures the imagination or brand strategies implemented to perfection, we love seeing great work that helps brands make a lasting impression.
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