Shell

Shell Brands International (SBI) is the owner, custodian and licensor of the Shell brand globally. Shell has arguably the strongest brand in the oil & gas sector and one of the most instantly recognisable identities in the world. VI360 has been working with SBI for over 10 years on a wide variety of brand management projects in over 50 countries to protect and help leverage this valuable asset. We work with a wide variety of clients within the Shell brand from global compliance managers to communications to retail and operational teams.

Brand compliance

Shell Brands International is committed to a global brand audit program which ensures the quality of the Shell brand is managed and maintained all over the world at over 44,000 service stations. VI360 supports SBI in brand compliance management with a range of services taking advantage of our deep understanding of the Shell brand and our global brand project management experience.

Brand transition

VI360 works with SBI on a range of rebranding and debranding activities. We support in scoping, implementation, rollout and ongoing management of the Shell brand all over the world. Most recently VI360 has been supporting SBI during the acquisition of BG Group.

Brand support

From communications to real estate, joint ventures to 

 

 

 

 

 

Shell has arguably the strongest brand in the oil & gas sector and one of the most instantly recognisable identities in the world.