Huntsman

Hunstman Pigments and Additives is a global supplier of pigments, additives and chemicals, adding performance and colour to thousands of everyday items from paints, inks, plastics and concrete to cosmetics, pharmaceuticals and food.

Brand transition planning and implementation

In 2014 Huntsman acquired Rockwood Pigments and with a range of rebrand support services from VI360 began to rebrand the acquired sites. The brand team faced a range of challenges in rebranding the Rockwood business in a timely fashion and to the highest standards.

We worked with the brand team from the outset to create a detailed plan for the brand transition taking into account the management of different brand carriers and sites and the meeting of launch day deadlines.

Additionally VI360 brought to bear our knowledge and expertise in the full gamut of rebrand project management activities to provide brand rollout training, technical drawings and large signage installations in time for launch.

Our work has even extended beyond launch day to provide ongoing brand helpdesk services and a bespoke website for access to guidelines, artwork and stationery.