VI scores affect brand value
Apple remains top of the league table in the Brand Finance list of the 500 most valuable brands.
VI360 provides an evaluation of the visual identity of each of these leading brands and a VI score, based on key indicators, is used to help determine the brand strength.
We specifically consider execution of the VI across all brand carriers and markets, architecture, a comparison with peers and perceived risks to brand value.
VI360 also prepares a detailed commentary and assessment of the visual identity for those companies which request a detailed breakdown of their brand value and brand rating.
Click here to find out more. http://brandirectory.com/league_tables/table/global-500-2013