The importance of Digitalisation for the Oil & Gas Industry
By Adam Newall, VI360
I was delighted to be asked to moderate the Oil and Gas workshop at the Royal Automobile Club – hosted by Brand Finance.
The expert panel, comprising James Welchman - Manager Marketing EMEA at Chevron, Rahul Malhotra – Head of Brand Strategy & Stewardship at Shell and Alex Brown - VP Brand Management at ADNOC, shared a range of thoughts and observations related to their own companies and to the sector in general.
We heard some insightful presentations around Industry 4.0 and emerging importance of digitalisation for the Oil & Gas Industry. Digitalisation as a blanket term can refer to so many different aspects of business operations and communications. From remote sensor analytics and predictive maintenance to blockchain enabled financial governance to real-time tailored customer interaction.
Like most large businesses in other sectors, Oil & Gas industry leaders are embracing digitalisation to energise and connect global teams, engage with customers and develop new capabilities to improve business performance.
From a brand perspective, there was no doubt amongst all who attended that digitalisation is and will continue to be a core part of the narrative for all stakeholder groups.
Digital insights will enable an innovative, efficient and integrated value chain, thus enhancing the customer experience. This is fast becoming the most important brand differentiator above price and product performance.
The challenge will be to bring together the stories of current and future innovation under one communicative narrative to showcase digitalisation in a way that helps build brand value.
Thanks to our three experts and industry savvy audience who made the seminar a success.